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One of the key challenges facing the health service is how to get people to eat less and exercise more, without being boring or patronizing. Bob gets everyone laughing. Created by Ian Ball, I worked with him on more commissions for the NHS.
With an ageing population and alarming increases in problems such as obesity, there remains a dire need for effective, engaging communications. The Tokkels were winners of a competition launched by NHS Choices and Creative Review magazine.