Aveda’s Empower Your Hair campaign in Marie Claire was designed to position Aveda as professionals within the haircare industry. Global Creative Director Antoinette Beenders explains what makes the brand different.
For the launch of the Clinique Sonic Purifying Cleansing Brush we ran a trial campaign and used personal testimonies on a Wonder Wall. For the videos, we interviewed three trialists, using a diary format to show how easy it was to fit their new skincare regime into their lifestyles.
Clarins’ overall objective was to attract new customers to the brand while also engaging lapsed users by aligning themselves more closely to beauty and fashion.
Clinique wanted to showcase its new Smart Serum range to its target audience. We showcased four busy multitasking women and how the range fitted into their daily lives.
Sharmadean Reid, one of Marie Claire's Future Shapers 2016, passes on her most important career tip.
To celebrate Max Factor’s centenary, InStyle, Look and Marie Claire set out to define 100 years of glamour. The campaign included print, video, digital and events. Here beauty blogger Suzie Bonaldi talks about what glamour actually means.