https://www.joannarahim.com/videos daily 0.75 2022-04-19 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649145024829-0VE01V9KXNOTR61R2FTF/image-asset.jpeg Videos - Lloyds Banking Group - Storytelling Showreel Three years of Storytelling - graphic design, video production, motion design, animation, writing, branding and illustration, in under three minutes. Team purpose was to deliver creative and engaging communications, devising ways for LBG to tell its story around its purpose and priority themes, internally and externally, across social media, experiential and online channels. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649145024829-0VE01V9KXNOTR61R2FTF/image-asset.jpeg Videos - Lloyds Banking Group - Storytelling Showreel Three years of Storytelling - graphic design, video production, motion design, animation, writing, branding and illustration, in under three minutes. Team purpose was to deliver creative and engaging communications, devising ways for LBG to tell its story around its purpose and priority themes, internally and externally, across social media, experiential and online channels. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649148579091-HO29IB38N526KYU9KIMF/image-asset.jpeg Videos - TIME Inc UK – Changing the Face of the British Army Case Study Shortlisted for a Cannes Lion and winner of the Content Marketing Association and British Marketing Association gold awards, this was a partnership with the British Army to help change younger women’s perceptions about the Army as a positive and attractive career option. The campaign generated over 90 hours of viewing time. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649148709602-I0LX7LE785T44WFW065M/image-asset.jpeg Videos - TIME Inc UK – Max Factor Case Study With each decade the definition of glamour changes. Time Inc and Max Factor set out to illustrate 100 years of glamour and define it for the future. This was a 12 month campaign over three brands – Marie Claire, Look and InStyle – through print, online, social media and experiential. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649148829381-QJF4XWFIPRDXN4E62049/image-asset.jpeg Videos - TIME Inc UK – Longines and TIME Magazine Case Study Longines, the official timekeeper of the French Open, teamed up with TIME to launch the new Conquest Roland Garros Ladies watch with tennis legend Steffi Graf – in print, online, a social video and a live Facebook event. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481311026559-0HZ7EDUEELJ6098ARI5R/image-asset.jpeg Videos - TIME Inc UK – Changing the Face of the British Army Case Study Shortlisted for a Cannes Lion and winner of the Content Marketing Association and British Marketing Association gold awards, this was a partnership with the British Army to help change younger women’s perceptions about the Army as a positive and attractive career option. The campaign generated over 90 hours of viewing time. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481311041959-O162L7KT7XXP9F9WZ1CS/image-asset.jpeg Videos - TIME Inc UK – Max Factor Case Study With each decade the definition of glamour changes. Time Inc and Max Factor set out to illustrate 100 years of glamour and define it for the future. This was a 12 month campaign over three brands – Marie Claire, Look and InStyle – through print, online, social media and experiential. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481311060571-HNWRMH52AFF3SWAIGS4Q/image-asset.jpeg Videos - TIME Inc UK – Longines and TIME Magazine Case Study Longines, the official timekeeper of the French Open, teamed up with TIME to launch the new Conquest Roland Garros Ladies watch with tennis legend Steffi Graf – in print, online, a social video and a live Facebook event. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481311083987-KQ1TP3ZLOGUYYALV9XWY/image-asset.jpeg Videos - Superdrug Case Study https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481309312733-MYWCB3BLGO3JFTFFLZHZ/image-asset.jpeg Videos - Lavazza and InStyle Lavazza has been the official sponsor of London Fashion Week and London Fashion Weekends for the last 15 years, each season collaborating with a different designer to help them launch their collection. Marques Almeida explain what made their collaboration special. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649238299268-49MBGI7JXBTZA7PDZTGV/image-asset.jpeg Videos - Paige Denim and Marie Claire Digital partnership with Marie Claire, showcasing a collection designed by Rosie Huntington-Whiteley. Model shots are inter-cut with a commentary from Marie Claire executive fashion director Tanya Phillipson who shares her top picks of the season. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481309287145-BK2O0FYWO3AHKRQVIWZ7/image-asset.jpeg Videos - Next and Marie Claire Inspired by a key Marie Claire editorial franchise, Runway, both print and video were styled by Marie Claire fashion director Jayne Pickering. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481309255909-9147F34UBQAHSOKTRIZR/image-asset.jpeg Videos - Speedo and Marie Claire When the fashion team went to Malta shoot a 12 page swimwear story for Speedo, it also seemed the perfect location for a fun, behind the scenes video. https://static1.squarespace.com/static/5844470c29687f59fe603fca/58582a2c9f7456737a51307e/584af77f15d5db0995de3948/1649239042662/ Videos - Paige Denim and Marie Claire digital partnership with Marie Claire, showcasing a collection designed by Rosie Huntington-Whiteley. Model shots are inter-cut with a commentary from Marie Claire executive fashion director Tanya Phillipson who shares her top picks of the season. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481311071564-T4XRUMTWFV31W509S4A4/image-asset.jpeg Videos - Max Factor - Case Study https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367175509-AK2QRAX11H5UZUV0JR1N/image-asset.jpeg Videos - Aveda and Marie Claire Aveda’s Empower Your Hair campaign in Marie Claire was designed to position Aveda as professionals within the haircare industry. Global Creative Director Antoinette Beenders explains what makes the brand different. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367211970-RZZOQFLCURQ828R2VZLU/image-asset.jpeg Videos - Clinique Sonic and Marie Claire For the launch of the Clinique Sonic Purifying Cleansing Brush we ran a trial campaign and used personal testimonies on a Wonder Wall. For the videos, we interviewed three trialists, using a diary format to show how easy it was to fit their new skincare regime into their lifestyles. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481311004451-7LMDMQSPX9YYE24JOR4L/image-asset.jpeg Videos - Longines and TIME Magazine - Case Study https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367240768-HIFNK4GEVWZKOBFMMA82/image-asset.jpeg Videos - Clarins and Marie Claire Clarins’ overall objective was to attract new customers to the brand while also engaging lapsed users by aligning themselves more closely to beauty and fashion. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367263808-VSR4DQ17VIANL4A95OYM/image-asset.jpeg Videos - Clinique Smart Serum and Marie Claire Clinique wanted to showcase its new Smart Serum range to its target audience. We showcased four busy multitasking women and how the range fitted into their daily lives. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367702024-50OTSNDR79CP5ZPUZMTK/image-asset.jpeg Videos - Longines and TIME Magazine Along with producing a Facebook Livestream interview with multiple women’s grand slam winner Steffi Graff, we created a native video for TIME, showcasing the Longines Future Tennis Academy and the launch of the Ladies Roland Garros Watch. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367729557-8AVLZY7HFON5MMKHDC0N/image-asset.jpeg Videos - BMW and Woman & Home BMW wanted to connect with mothers to promote the Gran Tourer. We produced a Gran Tourer Guide in print and digital, with suggestions for great family days out and a series of films with a family following one of the guides. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482175606364-GZUTFOM7WXRX5X6A0YW9/image-asset.jpeg Videos - Neutrogena and Marie Claire Sharmadean Reid, one of Marie Claire's Future Shapers 2016, passes on her most important career tip. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367285698-GAKEYQ3X53U7AZVJWXIE/image-asset.jpeg Videos - Max Factor and InStyle To celebrate Max Factor’s centenary, InStyle, Look and Marie Claire set out to define 100 years of glamour. The campaign included print, video, digital and events. Here beauty blogger Suzie Bonaldi talks about what glamour actually means. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1481367755250-WDKJO7BOLVVOI53L4ICG/image-asset.jpeg Videos - Renault Twingo and InStyle Renault wanted to connect with a younger market for their Twingo brand. Here we showcase a day in the working life of InStyle’s shopping editor, Josh Newis-Smith. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482177051952-Q7TV9GFSR334XGFFW3W0/image-asset.jpeg Videos - Duracell and Now Christmas means parents need to have batteries on standby to avoid disappointment. We recruited four 5-7 year olds to review their requested Christmas toys, before and after batteries. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482175276217-9NC8H0UMTKG0RHKURRXH/image-asset.jpeg Videos - Neutrogena and Marie Claire https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482177461563-FY7G1G2MDYY1DAZYFQXL/image-asset.jpeg Videos - Bob and Brenda: Bob is obese One of the key challenges facing the health service is how to get people to eat less and exercise more, without being boring or patronizing. Bob gets everyone laughing. Created by Ian Ball, I worked with him on more commissions for the NHS. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482177481497-YUMLGOS15JAY4GMWJ4ZG/image-asset.jpeg Videos - The Tokkels: preventing STIs With an ageing population and alarming increases in problems such as obesity, there remains a dire need for effective, engaging communications. The Tokkels were winners of a competition launched by NHS Choices and Creative Review magazine. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649148270362-8VSFLJPDGGWBX45AXUQZ/image-asset.jpeg Videos - Females in the Army The challenge was to help change younger women’s perceptions about Army careers, promoting a positive image of women in the Army and an attractive career option. We enlisted six women from LOOK, Now and Marie Claire to leave the glamour and comfort of their media offices and experience a day as a female officer. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482177663609-W60QRFO7GN3IZMVPP4NG/army.jpg Videos - Females in the Army The challenge was to help change younger women’s perceptions about Army careers, promoting a positive image of women in the Army and an attractive career option. We enlisted six women from LOOK, Now and Marie Claire to leave the glamour and comfort of their media offices and experience a day in the Army. The Time Inc. recruits took on real soldiering tasks, met female officers and had their fitness put to the test so that they could share their unique experience and special insight with our audiences across both print and digital. Visit Website https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482173350802-0B6UHD6NUVFUVIWKAXKN/image-asset.jpeg Videos - Longines and TIME Magazine - Case Study https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649147929453-JF5VUGXNVE88ZO1YXEQS/image-asset.jpeg Videos - Gender Equality in the Workplace Despite the Equal Pay Act more than 50 years ago, women still earn less than men today. It’s even worse news for women in financial services. In 2017 Lloyds Banking Group asked a group of 9 to 11 year olds for their opinions. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482177516542-CWMQ1PZVH54QDNDT52MZ/image-asset.jpeg Videos - Digital Babies 350 public health films with the Royal College of Midwives, the Royal College of GPs and the Royal College of Paediatric and Child Health. These films were aimed at a young, CD2E audience who were unlikely to go to parenting classes yet were receptive to video content. Managing stakeholder engagement was key to this project – the Department of Health, the Department of Education and also the Prime Minister’s Office (it became a priority project for 10 Downing Street). https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1649321097239-8YBH9SS76SNZ7OHG0WQP/image-asset.png Videos - Condom no Condom Condom no Condom is an interactive, safe-sex viral video that allows the end user to choose their own ending using YouTube's annotation links - allowing them to navigate through a complex architecture of 27 separate films. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482178484862-F0KUUXG70XWHRNIR2P3V/condom.jpg Videos - Condom no Condom Condom no Condom is an interactive, safe-sex viral video that allows the end user to choose their own ending using YouTube's annotation links - allowing them to navigate through a complex architecture of 27 separate films. https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482222420272-JE338F0MY3F0R9RGM9VW/phn.jpg Videos - Blood, Guts, Brains & Babies iPhone app A free iPhone app created in conjunction with Wellcome Collection the Medical London walk, "Blood, Guts, Brains and Babies", is a guide through the history of medicine in and around the Bloomsbury area of London. From psychopaths to homeopaths, from bodysnatchers to bohemians, here are the stories of some of the most compelling characters who walked these streets. The app went viral, with downloads from the UK, US, Europe and Asia, despite being a local concept. https://static1.squarespace.com/static/5844470c29687f59fe603fca/58582a2c9f7456737a51307e/624d61f8212d85606c4e06dc/1649322746786/ Videos https://static1.squarespace.com/static/5844470c29687f59fe603fca/58582a2c9f7456737a51307e/58582ba6f7d1ffb0da569dd1/1482173048550/ Videos - Longines and TIME Magazine - Case Study https://www.joannarahim.com/about daily 0.75 2022-04-06 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482223208643-TJJLMLUPMRC0ZTUYJ34N/image-asset.jpeg About https://www.joannarahim.com/fashion daily 0.75 2016-12-20 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482225553247-WW5UF3ENW9H9OLIE571V/fashion.jpg Fashion https://www.joannarahim.com/beauty daily 0.75 2016-12-20 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482225688176-U08HNJM3P3OEYKTM767G/beauty.jpg Beauty https://www.joannarahim.com/lifestyle daily 0.75 2016-12-20 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482225873850-BAEOCEZF9BQ16E11ZA2V/lifestyle.jpg Lifestyle https://www.joannarahim.com/government-health daily 0.75 2022-04-05 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482225983790-UL9TK6277B4KLWTR5J0V/gov.jpg Government/Health https://www.joannarahim.com/home daily 1.0 2022-04-08 https://www.joannarahim.com/home-1 daily 0.75 2022-04-05 https://www.joannarahim.com/health-1 daily 0.75 2022-04-05 https://images.squarespace-cdn.com/content/v1/5844470c29687f59fe603fca/1482225956560-16YNT9PS8N3MRA6MTQJ7/health.jpg Health (Copy)